The Illustrative was founded in 2006 and it is now one of the most famous and prestigious cultural organizations in the world of illustration and graphic arts. Pascal Johanssen and Katja Kleiss has been its Presidents since 2006. Illustrative, who stands at the forefront of research and promotion of new contemporary art trends in illustration and graphic arts, organizes exhibitions and research in all its specific sectors: conceptual illustration art, animation, contemporary drawing, illustrated objects or scenic installations.

Illustrative features the work of more than 100 artists working internationally who have been nominated by highly respected critics and curators from around the world. Since 2015 the Illustrative are no longer simply a festival organized by the curators, but rest instead on three pillars:

  • The Young Illustrator Award Semi Finals
  • The International Main Exhibition by the curators, chosen specifically for this task
  • Collateral Events

The Illustrative has been recognised as the world leader in contemporary art exhibitions in the field of illustration and graphic arts. The previous festivals took place in Berlin, Paris and Zurich. The Illustrative Animation Film Festival at Direktorenhaus Berlin has remained a prestigious animation film event worldwide due to the quality of its selection.

In all sectors there have been more research and production opportunities addressed to the younger generation of illustrators and graphic artist; this has become more systematic and continuous through the international project Illustrative College and the annual Young Illustrator Award.